Winners 2010

BUSINESS TO BUSINESS
Google Exports
Essence

BEST BUSINESS TO BUSINESS CAMPAIGN
Sage Taxation personalised URL campaign
Sage Accountants' Division
bda

CHARITY AND VOLUNTARY SECTOR
Aiming on Target
Camfed and salesforce.com

BEST CHARITY AND VOLUNTARY SECTOR CAMPAIGN
V&A Decode/Recode
Saint

CONSUMER PRODUCTS AND SERVICES
The GTI Project
Volkswagen UK
Tribal DDB London/DDB UK

BEST CONSUMER PRODUCTS AND SERVICES CAMPAIGN
Monopoly City Streets
Hasbro
Tribal DDB London/DDB UK

ENTERTAINMENT
Kiss Radio Network Online
Bauer Media
Clicked Creative

BEST ENTERTAINMENT CAMPAIGN
Supernatural
Living/Virgin Media Television
Manning Gottlieb OMD

TRAVEL
Vtravelled.com
Virgin Atlantic Airways

BEST TRAVEL CAMPAIGN
Currency Happy Hour
Travelex

RETAIL
Thorntons Direct website personalisation
In the Wonderland

BEST RETAIL CAMPAIGN
hmv Christmas Online DM
OMD UK

ONLINE BANKING AND PERSONAL FINANCE
Prudential Pension Surgery
Sound Creative

BEST ONLINE BANKING AND PERSONAL FINANCE CAMPAIGN
First Direct Live
Mindshare

SPORT
PFA Facebook Fan Pages
Professional Footballers' Association
Sports New Media

MEDIA
Channel4.com/food
Zone

THE GREATEST INDIVIDUAL CONTRIBUTION TO NEW MEDIA
Bruce Daisley
Head of YouTube and Display
Google UK

BEST USE OF AFFILIATE MARKETING
Picture Perfect Affiliate Strategy
Jessops
TradeDoubler

BEST USE OF EMAIL
Customer Contact Plan
Interflora
RedEye

BEST USE OF SEARCH
SportsShoes.com
Propellernet

BEST USE OF VIDEO
MySpace Music Launch
MySpace and BBH

BEST USE OF VIRAL MARKETING
Choose a Different Ending
The Metropolitan Police
Abbott Mead Vickers BBDO

BEST USE OF SOCIAL MEDIA
The Idea
ChildLine
NSPCC

BEST USE OF MOBILE
NatWest iPhone app
MediaCom

BEST USE OF WEB
Monopoly City Streets
Hasbro
Tribal DDB London/DDB UK

SPECIAL AWARD FOR TECHNOLOGICAL INNOVATION
TagMan

CREATIVE AGENCY OF THE YEAR
AKQA

MEDIA AGENCY OF THE YEAR
Essence

GRAND PRIX
Monopoly City Streets
Hasbro
Tribal DDB London/DDB UK