Judges

James Booth, Founder, Rockabox Media
James founded Rockabox Media in 2008. Prior to this, he was co-founder and CEO of Tangozebra, the leading provider of digital marketing solutions in Europe. Tangozebra was sold to DoubleClick/Google in 2007.
In 2003 James was nominated as the most influential person in new media, by New Media Age magazine; two years later Campaign Magazine placed him fourth in a survey of the greatest Internet pioneers. In 2006 he was nominated at the NMA awards for the greatest individual contribution to new media. Outside of Rockabox James supports a number of start-ups through a combination of funding and advice.

Alex Butler, Director, Transformational Strategy, COI
Alex leads COI*s Interactive cluster - services that enable citizens to directly interact with government departments and agencies for information, help or advice. Her area also advises on wider service delivery online and has responsibility for digital policy, standards and guidance, reporting directly to Cabinet Office Ministers. Alex joined COI from Directgov, which she joined in 2005 as Strategy & Marketing Director at its birth. With a long career in brand marketing particularly with technology and internet brands, Alex was personally responsible for BT Wholesale*s broadband demand scheme, creating and running a community of campaigners to bring broadband across the UK. She was previously Brand Director for Cable & Wireless Communications before its sale to NTL and Head of Brand Marketing & Corporate Communications for a General Motors internet start up. Alex also had an interim stint as Head of Advertising and Publications with Marks & Spencer, overseeing the first *Magic & Sparkle* Christmas campaign.
Catriona Campbell, Founder, Foviance
Catriona was voted one of the Top 50 most influential people in the digital industry by Internet Magazine (2002) and was named by Tim Berners-Lee as one of the Top 100 individuals to be recognized for their contribution to the development of the internet over the last 10 years. Catriona founded cross-channel customer experience consultancy Foviance in 2001.Her role at Foviance includes owning partnerships with agencies, as well as consulting on strategic accounts. Some of the events Catriona has either spoken at or written articles for are: IAB, UPA (Usability Professionals Association), NMA, iGaming, DWP, Digital Podge, IT Charity, The Medical Festival, Henry Stewart, BetMarkets, eGaming, Online Bingo Summit and Business to Buttons.”
Mark Curtis, CEO, Flirtomatic
Mark is CEO of Flirtomatic, winner of the 2009 NMA Grand Prix.
He is a co-founder of Fjord, the digital innovation company with offices in 5 countries. In 2005 he wrote “Distraction” (Futuretext) about the social effects of digital media. He co-founded CHBi which became Razorfish London in 1998.

Alastair Duncan, Chairman, alternative genius
Alastair grew an idea from a Soho basement to Interpublic’s single largest and most profitable digital agency outside of North America, employing over 200 people in the UK alone. He has created interactive TV for the BBC, online banking for NatWest and marketing for the COI, Coca-Cola, Intel, Mini, Microsoft, Sky and Unilever. Alternative Genius is a new business for brilliant ideas combining clever creative, technology and modern media. Alastair blogs at www.participationmarketing.co.uk and tweets @AlastairDuncan

Tim Faircliff, General Manager, Consumer Media UK and EMEA, Thomson Reuters
Tim Faircliff is general manager of consumer media at Thomson Reuters, where he leads the sales, marketing and development of the company’s multimedia news and information products available on digital media platforms including Reuters.com, mobile applications, and internet delivered television. These products are targeted at consumers in the areas of news, business information and financial investments. Mr. Faircliff joined Reuters in 2005 from the Telegraph Group, where he worked for seven years in a number of digital media roles, most recently as general manager of telegraph.co.uk, managing all programming, development and marketing aspects of the site. An active member of the online industry, Mr. Faircliff is the co-chair of the Association of Online Publishers (AOP) and sits on the board of the IDM/IAB Digital Marketing Council.

Ilana Fox, Partner, Spoke Digital
Ilana has been working in community management and social media since 2001, when she ran Liv4now.com, the UK’s first venture-backed community-lifestyle website. Since then she’s managed community initiatives for the Daily Mail (including launching readers’ comments on the bottom of articles – a first for British newspapers at the time), the Mail on Sunday, London Lite, and The Sun. Most recently, Ilana created and implemented the social media strategy for ASOS.com, including launching a fully-integrated bespoke community platform. This won ‘Best Use Of Social Media’ at the eCommerce Awards 2009. Ilana is a partner in Spoke Digital, an independent agency that specialises in training and consultancy in social media, community engagement, and content. She is currently writing her third novel for Orion Books (her second, Spotlight, is published April 29 2010).

Hugh Griffiths, Advisor & Non Exec Director
Hugh Griffiths, an online pioneer with 15 years experience in Internet, Digital Interactive TV and Mobile, acts as an advisor and non exec director for businesses in the Telecoms, Media & Technology sector. Hugh has worked at senior level for Microsoft, O2 & Cable & Wireless.

Adrian Homer, e-Delivery Manager, Santander
Adrian is currently working for Santander UK managing the internet banking strategy and projects portfolio and is currently directing the development of new online banking initiatives. He has a wealth of experience in online sales, and user centred design within the Financial Services sector, having worked in the sector longer than he cares to mention. Outside of the offirce he is hard at work training for his first triathlon.

Emma Jenkins, Digital Entrepreneur & Marketing Consultant
Emma has spent the past 11 years discovering, testing and qualifying new marketing models for Procter & Gamble. Responsible for digital innovation she has led breakthrough campaigns for brands such as Pringles, Olay, Pampers and Ariel across online, interactive TV and mobile platforms. Always keeping the consumer at the heart of innovation and communications she has recently delivered innovative initiatives for Herbal Essences on Facebook, online influencer marketing for hair care brand Aussie and mobile campaigns for Gillette.

Ian MacArthur, Creative Director & Head of Brand Management, NSPCC
This year Ian’s already broad role has been expanded to include Celebrity Relations and he’s also just been newly appointed as Leader of the Digital Strategy to 2015. For the second year running he was named as one of the most powerful people in Marketing and was lucky enough to feature in the Guardian and Observer as one of the top 50 people to watch in their Future 500.

Kieron Matthews, Marketing Director, Internet Advertising Bureau
Kieron Matthews was appointed in 2006 as the IAB’s first Head of Marketing, promoting online to advertisers and agencies. This includes overseeing all IAB marketing communications across brand marketing, agency presentations, PR, mobile, conference marketing and promoting results from IAB initiatives. Before joining IAB, Kieron was Marketing Director at the lead digital marketing agency Dare. There he worked on award winning campaigns for Lynx and the COI and was also involved in attracting new clients to Dare such as Sony Ericsson, Magnum, Vodafone, The AA and the BBC. Kieron has previously worked at McCann’s, HHCL+P, TBWA Chiat Day (Toronto) and BBH where he launched Xbox across the web. Kieron has also worked on a diverse range of accounts including Coca-Cola, The FA, National Savings, Martini, Bank of Scotland, Early Learning Centre and T-mobile.

Julie Meyer, Founder & CEO, Ariadne Capital
Julie Meyer is one of the leading champions for entrepreneurship in Europe. With over 20 years investment and advisory experience helping start-up businesses, she is the well known founder & CEO of Ariadne Capital, Managing Partner of the Ariadne Capital Entrepreneurs (ACE) Fund, founder of Entrepreneur Country, co-founder of First Tuesday, BBC Online Dragons Den dragon and weekly columnist in London's City AM. Her passion and entrepreneurial flair have earned her awards including Ernst & Young Entrepreneur of the Year, World Economic Forum Global Leader of Tomorrow and one of Wall Street Journal's Top 30 Most Influential Women in Europe.

Chris Perry, CEO, MillerPerry
Chris left Oglivy & Mather in 1995 and joined with Neil Miller to launch DNA, one of the UK’s first specialist digital advertising businesses. As joint CEO Chris headed up strategy, creative, media and technology. Over the next decade DNA achieved a number of ‘firsts’ on behalf of their clients, including developing the first e commerce applications for MFI, B&Q and Comet; launching the UK’s first Interactive TV service for the Government; building the iPhone launch activation platform for O2 and redesigning the Financial Times. Following the sale of DNA in 2005 to Razorfish, Chris and Neil developed the business over the next three years to become one of the UK’s biggest digital specialists, with clients including Unilever, Asda, McDonalds and Audi. They were winners of the NMA Effectiveness Awards Grand Prix in 2006 and 2007 with NSPCC and BHF respectively. Chris is now joint CEO of Global Advertising Agency MillerPerry.

Jamie Riddell
Jamie Riddell made his name as the far-sighted, entrepreneurial co-founder of Cheeze Ltd, now part of DMG PLC, the UK's largest Digital Marketing Group. Now independent, Jamie comments on the emerging trends of the digital market with a perspective on the business end of technology and a focus on the growth of apps.

Rob Salmon, Director of Digital Marketing, Torchbox
Rob Salmon is Director of Digital Marketing at Torchbox and a member of the IAB’s Social Media Council. Rob passionately believes that compelling content plus effective amplification results in winning digital campaigns. If you fancy a chat about digital marketing, curry or football, please take a ride over to twitter.com/rsalmonuk.

Scott Seaborn, Head of Mobile Technologies, Ogilvy
Mobile marketing is an exciting discipline which Ogilvy has injected into its DNA. Scott created the mobile division and leads its operation across the 12 group agencies. Scott was also a founding creator of Ogilvy London’s Digital Innovation Lab for which he has incorporated many market leading technologies (and invented one or two along the way). At Ogilvy, Scott’s work has contributed towards winning 8 awards for mobile marketing including a Cannes Lion, two Creative Circles and a D&AD. Prior to joining Ogilvy he had won 12 awards for his work with mobile. In the UK, Scott is Co-Chairman for The Mobile Marketing Association and across Europe he holds a seat on the MMA Exco Board of Directors. He believes that mobile represents the perfect canvas upon which creative can blend with technology.

Matt Simpson, Head of Digital, OMD Group
Previously Head of Digital for Starcom Mediavest Group, responsible for the operational running of Starcom Digital and its 40 employees, in May 2007 Matt set up the P&G digital AOR, responsible for ensuring consumer Digital behaviour is at the heart of the agencies strategic planning. In April 2008 Matt joined OMD Group as its Head of Digital with a remit to develop online, search, SEO and affiliates across the group and help keep the overall product at a market leading level. Previously Vice Chairman of the IPA’s Digital Media group, Matt was elected to position of Chairman succeeding Wayne Arnold in June 2008.

Nigel Walley, MD, Decipher
Nigel is Managing Director of Decipher the media strategy consultancy, and Chairman of the Decipher Group of companies, which includes iBurbia, the interactive media research lab. Founded in 1998, Decipher works with large advertisers and with media companies to understand the commercial implications of new consumer technologies. Nigel is a marketer at heart, but with an intuitive sense of the potential of digital technologies. His particular focus is the evolution of commercial advertising models in media markets affected by the advent of new consumer technology. Founded in 1998, Decipher has worked on interactive media and technology projects for a wide range of clients including NTL, Telewest, ITV, the BBC, Sky, UKTV, Channel 4, Sony, the UK Govt (DTI), and Viacom. Since 2002 Decipher has pioneered research into the impact of PVRs and VOD on the TV advertising markets. Nigel heads up Decipher's work defining future formats for television advertising. Previously Marketing Director of the Internet Division of NTL, he holds an MBA from Cornell University in the USA. He is widely published in trade and national press and has appeared on BBC Business Breakfast, The Money Programme and Bloomberg TV commenting on digital issues.