Shortlist


Congratulations to all of the new media age awards 2012 finalists! The shortlisted clients and agencies are listed below by category:

Automotive sponsored by nugg.ad

  • Citroën - Green Room
  • Citroën - OMD
  • Mercedes - AMV BBDO
  • Mercedes-Benz - Weapon7
  • Nissan - Manning Gottlieb OMD
  • Nissan Motor - DNA
  • Peugeot - EHS 4D
  • Smart - Weapon7

Business to Business

  • Auto Trader
  • eBay Advertising
  • HP - M2M and Edelman
  • HSBC Commercial Banking
  • Hyundai - Media Contacts
  • Intel - OMD
  • Microsoft - UM London
  • Qype
  • Simply Business
 

Charity and Voluntary Sector sponsored by bss digital

  • British Heart Foundation
  • Cancer Research UK - Unity
  • Coppafeel – Arena Media and AIS
  • Fairtrade Foundation - Media Contacts
  • JustGiving
  • Mind - Weapon7
  • Movember - twentysix
  • Rhythmix - Unity

Consumer Products and Services sponsored by Millennial Media

  • Diageo - Isobar Mobile
  • Discovery Channel - Kodu Digital
  • Kellogg’s - Carat
  • LEGO - 4T2 Multimedia
  • McDonald's - The Marketing Store
  • Radox - WCRS/Engine
  • Skype - 1000heads
  • Tesco KX Energy Drink - Doco London
  • Tesco - Reactive
  • Xbox EMEA - VML London

Entertainment sponsored by Microsoft Advertising

  • Channel 4 - Remarkable Television and Chunk Games
  • Channel 4Food - Zone
  • Electronic Arts - MediaCom
  • LEGO - 4T2 Multimedia
  • Momentum Pictures - M2M
  • Pottermore - TH_NK
  • Pottermore  - Adam & Eve
  • Syco Music - AIS London
  • The Walt Disney Company - Jollywise Media
  • Viacom International Media Networks - K2 Internet
  • Warner Bros. - PHD
 

Travel

  • bmibaby - Rabbit
  • Center Parcs - Golley Slater
  • easyJet and Mobile Travel Technologies
  • Ebookers - Fortune Cookie
  • Eurostar - Rapp
  • Eurotunnel Le Shuttle - OMD
  • iExplore - TUI Travel Specialist & Activity
  • Tourism Ireland - Indicia
  • Visit Wales - Kitcatt Nohr Digitas and Wieden+Kennedy

Retail sponsored by Audience2Media

  • Dreams - Session Digital
  • Gong Muse
  • IKEA - Cake
  • John Lewis - Adam & Eve
  • Ladbrokes - SapientNitro London
  • Littlewoods - myThings
  • Skype - 1000heads
  • Waitrose - Manning Gottlieb OMD
 

Financial Services

  • Aviva - AMV BBDO
  • Credit Suisse - Media Contacts
  • Halifax - MEC
  • HSBC - JWT
  • Lloyds Banking Group - Grapple Mobile
  • M&S Money - iCrossing
  • Nationwide Building Society - Media Contacts
  • RBS - Jam
  • Virgin Money - M/SIX
  • Visa - MEC

Media

  • Bauer Media - Gravity Road
  • British Sky Broadcasting - Jam
  • DK and Clicked Creative
  • Google - Essence
  • Microsoft - The Register
  • MSN
  • News International - Jam
  • Radioplayer
  • Zeebox

Best Use of Affiliate Marketing

  • Argos - Commission Junction
  • Debenhams - Affilinet
  • Jessops - TradeDoubler
  • Mazda - Mindshare
  • New Look - VoucherCodes.co.uk
  • O2 - Affiliate Window
  • Sky - Affiliate Window
  • Ted Baker - 7thingsmedia
  • Tesco - TradeDoubler and Ingredo
  • Ve Interactive
  • Warner Leisure Hotels - Found

Best Use of Email

  • ASOS
  • British Airways - e-Dialog
  • BT Vision - Zone
  • IKEA - LIDA
  • Kraft Foods - Blue State Digital
  • Mercedes-Benz - Weapon7
  • Monarch - RedEye
  • PUIG - Media Contacts
  • Southern Railway - SFW
  • Volkswagen - Proximity London

Best Use of Search

  • ASOS - NEO@Ogilvy
  • Auto Trader
  • Europcar - MediaVest
  • Flybe - Starcom MediaVest
  • Fox Home Entertainment - iProspect
  • MORE TH>N - MediaVest
  • Play.com - Bigmouth
  • Skype - Bigmouth
  • Travelodge - iProspect
  • Virgin Media - Fifty6

Best Use of Video sponsored by Videology

  • ASOS Channel 4
  • Fox International - Red Bee Media
  • Halifax - MEC
  • Heineken - Hypernaked
  • John Lewis - Adam & Eve
  • Legacy Trust - Livity and Somethin' Else
  • Microsoft Windows Live Messenger - Rebel
  • Rice Krispies Squares - Aegis Media: Carat and Glue Isobar
  • Sony Mobile - LBi bigmouthmedia 
  • Watch (UKTV)

Best Use of Viral Marketing sponsored by The 7th Chamber

  • Bethesda Softworks - ChannelFlip
  • Ecotricity - Man+Hatchet
  • English National Opera - Don't Panic Marketing
  • GCHQ - TMP Worldwide
  • Innocent Drinks - Holler
  • Male Cancer Awareness - JWT
  • Marks and Spencer - Profero
  • Nando's - Media Contacts
  • Pottermore  - Adam & Eve
  • Westfield Shoppingtowns - The Viral Factory

Best Use of Social Media

  • ASOS
  • Auto Trader
  • GCHQ - TMP Worldwide
  • HSBC- MadeByPi
  • Lord Sugar - Pan Macmillan
  • Skype - 1000heads

Best Use of Mobile sponosred by OpenX

  • Bacardi Brown - Forman Brands - OgilvyAction
  • Debenhams - Steak
  • Diageo - DDB
  • Domino's Pizza UK - Somo
  • Ebookers - Fortune Cookie
  • McDonald's - OMD
  • Nissan Motor - DNA
  • Orange - Last Second Tickets
  • Quidco
  • Rimmel - ITV
  • The Financial Times

Special Award for Technological Innovation sponsored by Advertising.com

  • Barclays
  • Blippar
  • Channel 4 - Remarkable Television and Chunk Games
  • Eurostar - Arena Media
  • Harmony Internet  
  • Intel - MRM Meteorite
  • Orange - Smesh
  • The Financial Times
  • Zeebox

Rising Star sponsored by Ultimate Asset

  • Stella Bayles
  • Jerry Daykin
  • Carl Fernandes
  • Adam Levene
  • Omar Tayeb